HotNews No. 146: Connect Dating – Another MLM Pyramid Scheme by Jeff Dyke
In the world of MLM platforms and online investment projects, new scams disguised as legitimate business opportunities continue to emerge. Connect Dating is one of the latest examples, using the marketing narrative of “online dating” to conceal its pyramid structure and financial misconduct.
Founder and Background
Connect Dating is linked to Jeff Dyke, who sometimes presents himself as Jeff Jeffries. Dyke previously founded the fraudulent MLM platform Treasure Island, which promised passive returns of 150% on $100 investments. By late 2025, Dyke was reported to have embezzled over $200,000.
Connect Dating operates as a spin-off of Treasure Island, continuing the same pyramid model: participants pay a membership fee and earn commissions exclusively through recruiting new members, without any real products or services being sold.
Registration and Domains
Connect Dating operates via two domains:
- net – registered November 12, 2024; private registration last updated November 13, 2025.
- com – privately registered September 9, 2025.
Neither domain discloses the actual owner or management, representing a high risk for participants and potential violations of transparency regulations.
Products and Services
The platform has no tangible products or retail services. The only “product” is promoter membership, confirming the pyramid nature of the scheme. The dating aspect of Connect Dating functions primarily as a marketing gimmick, with links to the supposed dating app often disabled or unavailable.
Compensation Plan and Pyramid Structure
The MLM side operates through MyMarketPlace, another site owned by Dyke. Promoters create a MyMarketPlace account and pay a $129 fee on Connect Dating.
- Commissions are paid solely for recruiting new promoters:
- Level 1 (direct recruits) – 10%
- Level 2 – 5%
- 5% of total company revenue is allocated to a Personal Pool, and 2.5% to a Network Pool, distributed based on the spending of recruited promoters.
This structure means promoter success relies entirely on continuous recruitment. Once recruitment slows, the majority of participants inevitably lose their money, a classic outcome in pyramid schemes.
Legal and Security Risks
- Submitting personal data to an unknown owner may violate consumer protection laws (FTC).
- The pyramid model without real product sales violates pyramid scheme regulations and creates high financial risk for participants.
Future Developments and Potential Scams
Dyke is expected to continue launching similar platforms, such as Connect Vacations, currently existing only as vaporware on MyMarketPlace. This suggests a likely continuation of the “pay a fee and earn by recruiting others” model.
Conclusion
Connect Dating is a continuation of the fraudulent Treasure Island scheme. The platform uses the “dating” narrative to mask its pyramid structure, while participants risk total financial loss. Anyone considering participation should exercise extreme caution and consult with a lawyer or regulatory authority beforehand.
Advice for Potential Participants:
- Do not send money if the platform does not disclose its owner or executive management.
- Commissions are earned only through recruitment – there are no real product sales.
- Pyramid schemes inevitably collapse, leaving most investors with losses.
Kind regards,
Your DefendMe Team